Brand Story
notNeutral was conceived in 2001 by the award-winning multidisciplinary design firm RIOS. Based in Los Angeles, their design approach is centered on customers and the industry they serve. They consider how to make ordinary objects easier to use, more beautiful, and more effortlessly integrated into people’s daily lives.
notNeutral entered the world of specialty coffee after collaborating with world-champion baristas to design the perfect cups for an increasingly sophisticated craft. Driven by the success of their iconic Lino collection, they've made it their mission to continue creating extraordinary products for specialty coffee and hospitality industries, informed by research, testing, and rigorous design.
